Freelance vs. Consulting: What’s the Difference (and Which Should You Choose?)

Many professionals considering flexible work find themselves weighing up two paths: freelancing and consulting. The terms are often used interchangeably, but they’re not quite the same. Understanding the difference can help you choose the best fit for your skills, goals and lifestyle.

What Is Freelancing?

Freelancers typically work project-by-project for various clients. They deliver defined pieces of work - like copywriting, design or coding - and move on to the next assignment once the job is done.

Common freelance roles:

• Graphic designer
• Copywriter
• Web developer
• Social media manager

Freelancers usually work independently, managing multiple clients and setting their own schedules.

What Is Consulting?

Consultants also work for multiple clients but tend to focus on solving more complex or strategic problems. Instead of just delivering tasks, consultants provide expertise, advice and recommendations that guide a client’s big-picture decisions.

Common consulting roles:

• Business strategy consultant
• Marketing consultant
• HR consultant
• Financial consultant

Consultants often work more closely with leadership teams and may be retained over longer periods.

Key Differences

1. Scope of Work

• Freelancers deliver specific tasks or outputs.
• Consultants provide advice, guidance and strategy.

2. Relationship with Clients

• Freelancers may have shorter-term engagements.
• Consultants often build deeper, longer-term partnerships.

3. Fees and Pricing

• Freelancers usually charge hourly or per project.
• Consultants may work on a retainer or project fee based on value delivered.

Which Path Should You Choose?

Freelancing might suit you if:

• You enjoy working on varied, creative tasks.
• You prefer clear deliverables and deadlines.
• You want to build a portfolio quickly.

Consulting might suit you if:

• You have significant expertise in a field.
• You enjoy solving complex problems.
• You prefer working with leadership teams.

Some professionals do both. For example, a marketing expert might freelance as a copywriter and consult on brand strategy.

Tips for Getting Started

• Define your niche: What skills or insights set you apart?
• Set clear rates: Research market pricing and be clear on your value.
• Build trust: Ask for testimonials and referrals.
• Use platforms: Join sites like VERSA to connect with businesses seeking freelance or consulting support.

Final Thoughts

Whether you choose freelancing, consulting or both, flexible work can open new possibilities for building a career on your terms.

Looking for your next freelance or consulting project? Sign up to VERSA and find work that fits your life.